About

Built for the deal.
Used by people who close it.

The story behind Finance Lobby, and what people closing deals on it have to say.

Our story

Why we built Finance Lobby.

Not a founder bio. Not a milestone timeline. The honest version of how the platform came to exist, and what we’re still trying to fix.

CRE financing was a black box.

A broker would email one deal to 40 lenders and hear back from fewer than ten. Deals took 6 to 8 weeks to close, when they closed at all. The right lender for any given deal was out there. Finding them was the problem.

Too many good deals were dying in the gap.

Not because the right match didn’t exist. Because there was no way to find it. Every other industry had been rebuilt around this exact problem. CRE financing hadn’t.

So we built the platform we needed.

One place where brokers, lenders, and borrowers run every part of the deal together. No email threads. No spreadsheets nobody can find. Just the work, moving the way it should.

Underwriting in minutes, not days.

Drop a 40-page OM into the platform. Get a complete underwriting worksheet in under 60 seconds. The AI handles the math. You keep the judgment. What used to take a week now takes a coffee break.

Matching that actually matches.

The engine learns what every lender actually quotes: by asset class, geography, leverage, and rate. A deal only reaches the lenders who would fund it. Outreach down 90%. Response rates up.

Where we are today.

$40B+ in deals transacted. 10,500+ verified lenders, including 80% of US FDIC banks. Brokers, lenders, and borrowers running active deals every day. We ship new features every week, because fixing CRE financing isn’t close to finished.

$40B+

Deals transacted

10,500+

Verified lenders

80%+

Of US FDIC banks

What people say

The quotes we get every week.

“The match quality is what surprised me. Before, I’d waste a day filtering through deals that weren’t a fit. Now my queue is mostly relevant.”

Lender

Verified lender

“Posted my first deal on a Tuesday. Had three competing quotes by Friday. That kind of speed used to take a month.”

Broker

Verified broker

“The AI underwriting actually works. I uploaded a 40-page OM and had a complete worksheet before I finished my coffee. That’s not a pitch, that’s what happened.”

Broker

Verified broker

“I get full deal context before I commit to a quote. No more reading between the lines of an incomplete OM.”

Lender

Verified lender

“Three of my biggest deals this year came from lenders I didn’t know existed before. The platform put them in front of me.”

Broker

Verified broker

“Found a lender in two weeks for a deal three brokers told me was “untouchable.” I’m not going back to the old way.”

Borrower

Verified borrower

Real testimonials. Names, titles, and firms to be added before launch.